“Individualization is a process of transformation whereby the personal and collective unconscious is brought into consciousness.” (Jungian Psychology)
In today’s marketplace, personalization includes using technology to accommodate the differences between individuals. In fact, today more business-to-business and business-to-consumer industries are exploring ways to make it possible for you and I to personalize the products we choose to purchase. PictiFont® has recognized the exploding trends in personalization of things like iPod® cases, clothing, paper goods, etc., and we are very excited to offer our technology in the form of a font having interchangeable indicia to help people with the need to express themselves as individuals. As for the “unconscious self”…well, we will leave the vocation of unmasking to the professionals in the field of psychology!
Here are a few samples!